Convert Digital takes business in new direction with new managing partners.

Leading digital agency, Convert Digital is thrilled to announce its acquisition by partners Andrew Waite, Adam Littlechild and Luke Anderson.

The new ownership structure will see Convert Digital expand its footprint taking Australian brands internationally, with Forever New’s new US platform Evernew launching on Shopify Plus and the successful launch of Australian kitchenware brand House into the UK on Magento.

The new direction of Convert Digital by its managing partners has led to other new exciting work including the rollout of new BigCommerce site for leading mens fashion retailer Aquila and expanding its footprint internationally with the launch of New Zealand’s iconic clothing brand Swanndri’s new ecommerce website on Magento 2.

The eCommerce digital agency was the first APAC company to become Magento, BigCommerce Elite and Shopify Plus Partners and has built some of Australia’s leading websites and online platforms including The Block Shop, Koko Black, Neuw Denim, Zoggs and Tree of Life.

Founder and Managing Director of Convert Digital, Andrew Waite says the “acquisition is a turning point in the business as it ramps up its ability to service large scale eCommerce projects on an international scale”.

“Convert Digital has experienced tremendous growth since inception, I’m extremely proud of my partners, our team and the exceptional body of work Convert Digital has produced and continues to produce. We pride ourselves on being technology partners for our clients and we’re thrilled to extend our offering to new international markets.”

“We have several exciting plans in the pipeline to continue to take Australian brands internationally. A website isn’t just an extension or a landing page for a business, it’s more often than not a retail businesses most successful store, the first introduction to a brand and the immediate first brand touch point or online experience,” says Waite.

Over the last five years, Convert Digital has grown from a staff of 3 to 43 expanding quickly as it experienced fast year on year growth diversifying its offering and skill set. Convert Digital is a Melbourne and Sydney based ecommerce agency specialising in Magento, Shopify and BigCommerce.