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AHP Dental & Medical

Leading healthcare brand supercharges their online B2B offering with BigCommerce.


Since its inception more than 10 years ago, AHP Dental & Medical has become a well-known brand supplying healthcare professionals across Australia with quality products at great prices. They are an Australian-owned, family-run business that commits to providing a superior, personalised service to practices and teams.

The Project

Challenges and Goals

The AHP Dental & Medical team first approached Convert Digital with a WordPress site that acted simply as a catalogue, with no ecommerce functionality. Their main requirement was a fully transactional site with the ability for users to login to an account to see specific prices and offers, including tiered pricing, based on their customer profile. They also required the ability for customers to view and pay invoices directly within the website, allowing different payment terms depending on the customer level (i.e. credit terms and payment method). Another major issue that required resolving was the fact that their main source of truth for pricing and product inventory, MYOB, was not integrated into their existing site.

Replatforming from WordPress to BigCommerce

Convert Digital worked with the AHP Dental & Medical team to confront these challenges head-on with the design and development of a brand new site using BigCommerce’s B2B Edition. The resulting site features:

• Streamlined user experience

• Smart search and filters using Searchanaise

• MYOB integration including inventory, product and pricing

• A new invoice portal with a registration form linked to MYOB

• The addition of Addressify to checkout and account pages as a bonus UX feature

• Custom pricing display for specific companies

• Product deal setup for bulk purchase discounts, integrated with MYOB Backorder functionality, allowing customers to order out-of-stock products that are then quickly sourced and delivered on demand

"AHP Dental & Medical engaged Convert Digital to design, build and modernise our website. Convert’s challenge included our requirement migrate our old hybrid B2B and B2C sites on to BigCommerce. Convert impressed from the start, delivering a detailed plan, which was executed with professionalism. They took us on the journey and solved every technical challenge that was thrown at them.

Thanks to Convert we now have a website that is visually appealing, clean, easy to navigate and responsive. The finished product that Convert delivered far exceeded our expectations."

Anthony Rubin (Director, AHP Dental & Medical)

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