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Reviving Tradition: Australia’s longest continuously running beverage manufacturer goes live on Shopify


The wild and wonderful story of Billson’s began way back in 1865 when Billson’s Brewery was established in beautiful Beechworth. Billson’s proudly stands as Australia's longest continuously running beverage manufacturer, upholding a legacy of creating flavour sensations through a diverse range of unique drinks and exciting experiences.

Fast forward to 2017 when Felicity and Nathan Cowan became proud owners of the dusty old brewery and, with a lot of hard work, brought it back to life. It became the comeback story of one of the oldest continuing beverage manufacturers in Australia, alongside a return to quality and the revival of craftsmanship.


Convert Digital recently worked with the Billson’s team to launch their super slick new Shopify Plus site to support their thriving business; streamlining the customer experience with reviews (Yotpo), marketing automation (Klaviyo), and customer helpdesk (Gorgias), alongside automated inventory management, shipping processes and more.

Can’t decide your flavour? Customers can also pick and mix premixed drinks and cordials with our custom-built bundling feature, which includes a custom backend UI configuration, making it easy for the Billson’s team to edit both existing and new bundle options.

View the new website here.

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Level 2, 58-62 Rupert Street
Collingwood VIC 3066
1300 978 260


The Commons
285A Crown Street
Surry Hills NSW 2010
1300 978 260


154 Melbourne Street
South Brisbane QLD 4101

1300 978 260

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