Bob & Pete's


It all began in 1983 with two Sydney-based band managers, Bob Yates and Peter Dawson, who along their travels had experienced the deliciousness of fresh Parisian croissants. Unable to find the quality they wanted in Sydney, they decided to provide the pastries themselves.

Delivering fresh butter croissants and pastries to a handful of Sydney's corner stores on Sunday mornings, Bob & Pete’s has since expanded to become one of New South Wales leading suppliers to cafés, restaurants, caterers and retailers.

The Project

Challenges and Goals

Bob & Pete’s has experienced exponential growth across the last 30 years, with their passion for servicing their vibrant and dynamic market continuing to push their reach, service and product innovation. They approached Convert Digital with a legacy Magento 1 Open-Source website that was no longer up to standard; they required a functional, high-performing B2B site that could continue to support their growth and enhance their customer experience.

Upgrading from Magento 1 to Adobe Commerce (Magento 2)

Convert Digital worked closely with the Bob & Pete’s team to develop and execute a detailed plan to migrate from Magento 1 to Adobe Commerce (Magento 2) – with the aim to reduce the need for customisations by harnessing as many native Adobe Commerce features as possible.

• Search and filtering using Elasticsuite

• Product, order, customer and quote sync with GlobalBake ERP and CRM 

• Payments powered by Fat Zebra

• Address validation using Address Finder

• Ability to handle different types of orders (standard orders, smart orders, repeat orders, previous orders, future orders) 

• Streamlined complexities around workflows

"We are a small company selling B2B with specific business requirements. Convert Digital managed our move from Magento 1 Community to Magento 2 Commerce ProCloud. It was a massive challenge for us and Convert Digital helped us through it with patience and persistence. They have always wanted the best for us and when that inevitable problem happened, as it does with every big project, they acted to manage through it with integrity and transparency."

David Ferreira (Marketing Manager, Bob & Pete’s)

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