Discount Party Supplies
We know eCommerce web development (and only eCommerce). We utilise market leading tools and technologies to simplify complex problems to create fully integrated, scalable, functional and high converting websites – oh and they look exceptional too!
Making the party planning process quick and easy for time-short parents is a perfect fit for online. Success means having not only a comprehensive selection of products but also a website that meets user expectations and reassure the customer that they will get what they ordered well before the party begins. After 3 years selling on Magento’s legacy platform the time to rebuild coincided with a need to modernise user experience. Choosing Magento 2 for its flexibility and scalability they wanted to work with a team that had a strong portfolio of Magento 2 projects and experience migrating large databases of products.
It was important to first build a deep understanding of the existing Discount Party Supplies website. We reviewed and documented all existing features, ensuring we found or custom built the right Magento 2 counterpart, and mapped a quick and efficient data migration strategy. We also paid close attention to the websites information architecture, identifying opportunities to improve navigation and search.
The following UX and design phase built on this fondation with improvements and ecommerce best practice. Aloglia search provided huge improvement to site navigation and promoted product discoverability. Google reviews, trust messaging and a dispatch clock promoted trust and alleviated anxiety, particularly for those leaving purchases to the last minute. With half of traffic originating on mobile we also ensured optimisation across the varied device types.
Since launch our Client Success team have been working closely with Discount Party Supplies to continually improve, resulting in a steady revenue increase, and conversion gains.
Increase in online revenue
Increase in online conversion
Increase in online transactions