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esmi Skin Minerals

How esmi Skin Minerals Australia leveraged their loyalty program to triple average customer spend, and increase customer conversion

esmi Skin Minerals offers a range of best-selling, vegan, cruelty-free, and Australian-made makeup and skincare. Their range of high-quality products leaves a softer imprint on both their customer’s bodies and the natural world. www.esmi.com.au

Implementation of a unique loyalty program using LoyaltyLion.

58%

Enrolment of customers

3x

Avg member spend vs non-member spend

2x

Increase in loyalty member avg spend

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