Driving strong growth with a UX first approach.
About the project
At FitMyCar they do things a little differently than the average car dealer or parts shop. Their aim is to make accessories that fit every car more accessible than ever before. No sales BS. No tricky car questions or shop queues. Just great gear that fits… that’s their 100% guarantee. Convert Digital worked with the FitMyCar team to launch their brand new Adobe Commerce (Magento 2) site with this high standard in mind; resulting in an exceptional customer experience.
• Replatform to Adobe Commerce (Magento 2)
• Custom ‘car finder’ feature that allows customers to match products to their car model, make, body and year
• Ongoing website management and optimisation
User Journey Mapping
Wireframing
User Validation Testing
eCommerce Design
Magento Development
+38%
Revenue Per User
+36%
Desktop Conversion Rate
+24%
Mobile Conversion Rate
UX
Validation before development.
To ensure the project was guided by user needs, the Convert team completed user validation testing prior to development commencing to gather user insights. Allowing an iterative design process to create more impactful and high converting ecommerce experience.
