Convert Digital has a new look!

Wordpress to Shopify re-platform

About

Mizuno is a company passionate about sports – helping customers find their inspiration for 100 years and counting. When they approached Convert Digital regarding a new website, they were seeking an online customer experience that was synonymous with the well-renowned, sought-after Mizuno brand name.


Convert Digital where engaged to provide the following services website design and development, a transition from WooCommerce/WordPress to Shopify, followed by an upgrade to Shopify Plus, and the maintenance of their current organic search authority and visibility through a well-planned migration with Calibre Nine.

Solution

Convert Digital’s task was to deliver a full re-platform from WooCommerce/Wordpress to Shopify (followed by an upgrade to Shopify Plus), geared towards numerous improvements and features, including:

  • Streamlining of content heavy pages/marketing information
  • Adding golf and baseball as product offerings (which were previously only offered in the US/UK)
  • Filter-by-sport for stockist locator
  • Adding the functionality to book a golf club fitting in Australia (using Timely)
  • Inclusion of dynamic, visual brand content on each product page, i.e. running specifications
  • Advanced product filter by running technology, price, sport and more

23%

Increase in users

24%

Increase in sessions

49%

Increased organic keyword visibility

Content migration

Specialist SEO Agency, Calibre Nine, were also engaged to drive the content migration process – including a technical SEO audit to flag issues affecting site rankings and a full competitor keyword analysis. Through a holistic, strategic approach, Calibre Nine mapped out and redirected 600 pages – managing to both maintain Mizuno’s traffic post-migration, while also driving a significant increase in organic traffic.


The resulting web experience is visually sharp, fully optimised for a streamlined user experience that is tantamount to the Mizuno brand. This also created a solid foundation for the launch of an SEO campaign to drive organic visibility for generic keywords and branded search helping to exponentially increase traffic and revenue.

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Melbourne

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Australia
1300 978 260

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Australia
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Australia

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