Wordpress to Shopify re-platform
About
Mizuno is a company passionate about sports – helping customers find their inspiration for 100 years and counting. When they approached Convert Digital regarding a new website, they were seeking an online customer experience that was synonymous with the well-renowned, sought-after Mizuno brand name.
Convert Digital where engaged to provide the following services website design and development, a transition from WooCommerce/WordPress to Shopify, followed by an upgrade to Shopify Plus, and the maintenance of their current organic search authority and visibility through a well-planned migration with Calibre Nine.
Solution
Convert Digital’s task was to deliver a full re-platform from WooCommerce/Wordpress to Shopify (followed by an upgrade to Shopify Plus), geared towards numerous improvements and features, including:
- Streamlining of content heavy pages/marketing information
- Adding golf and baseball as product offerings (which were previously only offered in the US/UK)
- Filter-by-sport for stockist locator
- Adding the functionality to book a golf club fitting in Australia (using Timely)
- Inclusion of dynamic, visual brand content on each product page, i.e. running specifications
- Advanced product filter by running technology, price, sport and more
23%
Increase in users
24%
Increase in sessions
49%
Increased organic keyword visibility
Content migration
Specialist SEO Agency, Calibre Nine, were also engaged to drive the content migration process – including a technical SEO audit to flag issues affecting site rankings and a full competitor keyword analysis. Through a holistic, strategic approach, Calibre Nine mapped out and redirected 600 pages – managing to both maintain Mizuno’s traffic post-migration, while also driving a significant increase in organic traffic.
The resulting web experience is visually sharp, fully optimised for a streamlined user experience that is tantamount to the Mizuno brand. This also created a solid foundation for the launch of an SEO campaign to drive organic visibility for generic keywords and branded search helping to exponentially increase traffic and revenue.
