Shopify Plus

Mizuno

About

Mizuno is a company passionate about sports – helping customers find their inspiration for 100 years and counting. When they approached Convert Digital regarding a new website, they were seeking an online customer experience that was synonymous with the well-renowned, sought-after Mizuno brand name.

• Website Design & Development
• Re-platform from WooCommerce/Wordpress to Shopify, followed by an upgrade to Shopify Plus

• Maintenance of existing organic search authority and visibility with a structured migration plan with Calibre Nine

Solution

Convert Digital’s task was to deliver a full re-platform from WooCommerce/Wordpress to Shopify (followed by an upgrade to Shopify Plus), geared towards numerous improvements and features, including:

• Streamlining of content heavy pages/marketing information

• Adding golf and baseball as product offerings (which were previously only offered in the US/UK)

• Filter-by-sport for stockist locator

• Adding the functionality to book a golf club fitting in Australia (using Timely)
• Inclusion of dynamic, visual brand content on each product page, i.e. running specifications
• Advanced product filter by running technology, price, sport and more

Content Migration

Specialist SEO Agency, Calibre Nine, were also engaged to drive the content migration process – including a technical SEO audit to flag issues affecting site rankings and a full competitor keyword analysis. Through a holistic, strategic approach, Calibre Nine mapped out and redirected 600 pages – managing to both maintain Mizuno’s traffic post-migration, while also driving a significant increase in organic traffic.


The resulting web experience is visually sharp, fully optimised for a streamlined user experience that is tantamount to the Mizuno brand. This also created a solid foundation for the launch of an SEO campaign to drive organic visibility for generic keywords and branded search helping to exponentially increase traffic and revenue.

23%

Increase in users

24%

Increase in sessions

49%

Increased organic keyword visibility

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