Mr. Smith Haircare is an Australian brand dedicated to style, substance and simplicity. Their premium haircare products are crafted with high-quality ingredients, free from sulfates and parabens and are PETA certified cruelty-free. We partnered with the brand to refresh their Shopify experience, reflecting Mr. Smith’s commitment to luxury and performance.

The new site offers an intuitive shopping journey, showcasing their curated collections — from the Restore and Scalp ranges to styling essentials. With a clean, minimalist design and seamless navigation, the site elevates the online shopping experience and ensures every interaction, from browsing to checkout, is effortless, engaging, and aligned with the brand’s ethos of style and quality.

To support growth and improve operational efficiency, we implemented a new tech stack for Mr Smith, integrating Klaviyo, NetSuite, Judge.me Reviews, and Yotpo to strengthen lifecycle marketing, ERP and operations management, customer reviews, and loyalty and retention capabilities.