We know eCommerce web development (and only eCommerce). We utilise market leading tools and technologies to simplify complex problems to create fully integrated, scalable, functional and high converting websites – oh and they look exceptional too!

UX Design
Magento 2 Website Development
Multi-Currency with Geo Location
The Iconic Integration

Since 1999, Nobody Denim has been an iconic name in Australian fashion. For their brand’s longevity in a fast-paced and constantly changing industry they carefully balance reinvention while staying true to an understated contemporary street style. An important part of this effort is ensuring their website is always a reflection of where their brand is at and anticipates the changing ways their customers want to purchase products, particularly on mobile. Nobody Denim expects significant online growth across multiple regions and multi-channel and they needed a website to keep pace. After 3 years selling on a legacy platform the time to re-platform coincided with a need to re-design and modernise user experience.  

Nobody Denim selling directly via The Iconic website made good commercial sense. Manually managing The Iconic orders and products didn’t. They needed an integration that would allow them to handle everything from their Magento 2 admin.

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A comprehensive and collaborative design process brought Nobody Denim’s brand vision to life, connected content with commerce and delivered a highly optimised mobile experience. Bespoke conversion boosting features including multi-currency with geolocation, shoppable Instagram, interactive fit finder and a customised checkout aligned the website with customer expectations. Since launch Nobody Denim’s online KPI’s are all trending up, with conversion lift close to 20%.

Integrating Magento 2 with The Iconic continues to add value to Nobody Denim’s business by saving administration time. As this sales channel grows so does the value the integration delivers.