Replatforming Australia’s leading online pet retailer for faster innovation

We partnered with Pet Circle — a $400 million online-only retailer founded 13 years ago — to replatform from a fully custom site onto commercetools, evolving their technology to match their scale as an enterprise Australian business.

The new architecture empowers Pet Circle to innovate faster, deploy changes independently and integrate with best-of-breed vendors through a decoupled, API-driven model. A major focus of the project was Auto-Delivery — a critical revenue driver that powers 50% of their orders. Instead of adopting an existing solution, we engineered a completely custom subscription system tailored to Pet Circle’s customers and operations.

We also introduced new technologies, including Builder for CMS, Constructor for Search, and Kraken D for the backend-for-frontend layer, delivering a modern, flexible foundation built for scale.